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IPO Detail
06883 穎通控股
ETERNAL BEAUTY
Register Close2025/06/23    IPO Closing in 3 Days
Listing Date2025/06/26
COMPANY PROFILE

Eternal Beauty Holdings primarily engage in sales and distribution of products procured from third party brand licensors, from which it generates its revenue. The Group ranked the first among the non-brand-owner perfume groups in terms of retail sales of perfume products in 2023.

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The Group engages in market deployment for these brand licensors, such as brand management, and designing and implementing customized market entry and expansion plans for their brands.

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The Group portfolio of iconic brands includes not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. In terms of the retail sales in 2023, the Group was the fourth largest perfume group in mainland China, with a market share of approximately 8.1% and also the third largest perfume group in China (including Hong Kong and Macau), with a market share of approximately 9.3%.

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As of March 31, 2025, the Group’s products were sold at more than 100 offline POSs operated directly by ourselves and more than 8,000 POSs operated by its retailer customers in over 400 cities in China. The Group sell products to retailers, distributors and consumers.

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The Group conduct product distribution and market deployment for a total of 72 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier. In addition, the Group had one self-owned brand, Santa Monica, under which it offered perfumes and eyewear.

BASIC INFORMATION
MarketHong Kong (Main Board)
Business NatureHousehold & Personal Products
Major Business AreaChina
Board Lot1000
GLOBAL OFFERING
No. of Offer Shares333.40M shares
No. of International Offer Shares300.06M shares
No. of HK Offer Shares33.34M shares
Offer Price$2.80 - $3.38
Stock Code6883
Sponsor(s)BNP Paribas Securities (Asia) Limited, CITIC Securities (Hong Kong) Limited
Underwriter(s)BNP Paribas Securities (Asia) Limited, CLSA Limited, CMB International Capital Limited, DBS Asia Capital Limited, China Harbour International Securities Limite, First Shanghai Securities Limited, Futu Securities International (Hong Kong) Limited, SBI China Capital Financial Services Limited
TIME TABLE
Application PeriodJun 18 (Wed) - noon, Jun 23 (Mon)
Price Determination DateJun 24 (Tue)
Result Announcement DateOn or before Jun 25 (Wed)
Result Announcement DateOn or before Jun 25 (Wed)
Result Announcement DateOn or before Jun 26 (Thu)
Dealings in Shares commence onJun 26, 2025. (Thu)
Reallocation of Shares Offered
Times of HK Offer Shares Subscription15X - 50X50X - 100XOver 100X
% of total shares reallocated to HK Offer30%40%50%
Sales Statistics (HKD)
Offer Price$2.80 - $3.38
Capitalization3.73B - 4.51B
NAV / share ($)$1.22 - $1.36 (Unaudited pro forma adj NAV / share)
Use Of Proceeds
Assuming the offer price being at HKD 3.09, the net proceeds raised would be HKD 950.40M, of which
15% : Develop self-owned brands, including Santa Monica, and acquire or invest in external brands
55% : Develop and expand direct sales channels including the expansion of online and offline stores/counters
10% : Accelerate digital transformation
10% : Enhance the recognition and reputation
10% : Working capital
Related Document
Remark: The above information is referenced from the prospectus.
  All data is calculated from the non- exercise rights(if applicable).
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