
ETERNAL BEAUTY
Register Close | 2025/06/23 IPO Closing in 3 Days |
Listing Date | 2025/06/26 |
Register Close | 2025/06/23 IPO Closing in 3 Days |
Listing Date | 2025/06/26 |
Eternal Beauty Holdings primarily engage in sales and distribution of products procured from third party brand licensors, from which it generates its revenue. The Group ranked the first among the non-brand-owner perfume groups in terms of retail sales of perfume products in 2023.
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The Group engages in market deployment for these brand licensors, such as brand management, and designing and implementing customized market entry and expansion plans for their brands.
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The Group portfolio of iconic brands includes not only perfumes, but also color cosmetics, skincare products, personal care products, eyewear and home fragrances. In terms of the retail sales in 2023, the Group was the fourth largest perfume group in mainland China, with a market share of approximately 8.1% and also the third largest perfume group in China (including Hong Kong and Macau), with a market share of approximately 9.3%.
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As of March 31, 2025, the Group’s products were sold at more than 100 offline POSs operated directly by ourselves and more than 8,000 POSs operated by its retailer customers in over 400 cities in China. The Group sell products to retailers, distributors and consumers.
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The Group conduct product distribution and market deployment for a total of 72 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier. In addition, the Group had one self-owned brand, Santa Monica, under which it offered perfumes and eyewear.
Market | Hong Kong (Main Board) |
Business Nature | Household & Personal Products |
Major Business Area | China |
Board Lot | 1000 |
No. of Offer Shares | 333.40M shares |
No. of International Offer Shares | 300.06M shares |
No. of HK Offer Shares | 33.34M shares |
Offer Price | $2.80 - $3.38 |
Stock Code | 6883 |
Sponsor(s) | BNP Paribas Securities (Asia) Limited, CITIC Securities (Hong Kong) Limited |
Underwriter(s) | BNP Paribas Securities (Asia) Limited, CLSA Limited, CMB International Capital Limited, DBS Asia Capital Limited, China Harbour International Securities Limite, First Shanghai Securities Limited, Futu Securities International (Hong Kong) Limited, SBI China Capital Financial Services Limited |
Application Period | Jun 18 (Wed) - noon, Jun 23 (Mon) |
Price Determination Date | Jun 24 (Tue) |
Result Announcement Date | On or before Jun 25 (Wed) |
Result Announcement Date | On or before Jun 25 (Wed) |
Result Announcement Date | On or before Jun 26 (Thu) |
Dealings in Shares commence on | Jun 26, 2025. (Thu) |
Times of HK Offer Shares Subscription | 15X - 50X | 50X - 100X | Over 100X |
% of total shares reallocated to HK Offer | 30% | 40% | 50% |
Offer Price | $2.80 - $3.38 |
Capitalization | 3.73B - 4.51B |
NAV / share ($) | $1.22 - $1.36 (Unaudited pro forma adj NAV / share) |
Assuming the offer price being at HKD 3.09, the net proceeds raised would be HKD 950.40M, of which |
15% : Develop self-owned brands, including Santa Monica, and acquire or invest in external brands |
55% : Develop and expand direct sales channels including the expansion of online and offline stores/counters |
10% : Accelerate digital transformation |
10% : Enhance the recognition and reputation |
10% : Working capital |
Prospectus | ![]() | ![]() |
Remark: | The above information is referenced from the prospectus. |
All data is calculated from the non- exercise rights(if applicable). |
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