17/09/2026 11:55
Siam Paragon, Siam Center, And Siam Discovery Unite Thailand’s Creative Power to Create the Year’s Most Spectacular Runway Phenomenon
“Bangkok International Fashion Week 2026” Reinforcing Leadership in Driving Thai Fashion onto the Global Stage
BANGKOK, THAILAND – Media OutReach Newswire – 17 September 2026 – The fashion scene is set to ignite once again as Siam Paragon, Siam Center, and Siam Discovery join forces to present Thailand's most influential fashion week, "Bangkok International Fashion Week 2026" (BIFW2026), on a grand scale. The event will showcase Thailand's creative potential through 10 powerful runway shows by 10 leading Thai designers and fashion brands, while providing a platform for a new generation of young Designers to showcase their talent. Fashion lovers are also invited to discover new brands and emerging fashion trends from around the world, further reinforcing Siam Paragon, Siam Center and Siam Discovery as premier destinations for fashion and creativity in Asia. BIFW2026 will take place from 1–11 October 2026 at Siam Paragon, Siam Center, and Siam Discovery.
This year marks the 19th edition of Bangkok International Fashion Week (BIFW2026), recognized as Thailand's leading fashion week and one of Asia's foremost fashion events. Siam Paragon, Siam Center and Siam Discovery join forces with leading public- and private-sector partners, including the Tourism Authority of Thailand (TAT), Kasikornbank Public Company Limited, Merz Aesthetics Thailand Co., Ltd., Madame Fin Co., Ltd., XPENG Thailand, Millennium Auto Group, Indorama Ventures Public Company Limited, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmetics, to powerfully advance the Thai fashion industry onto the international stage.
Thanaporn Tantiyanon, Managing Director of Siam Paragon Shopping Center, said: "For more than 19 years, Siam Paragon Bangkok International Fashion Week has been recognized as one of the region's leading fashion weeks and an important platform for driving culture and shaping the direction of future fashion. This year, we continue to reinforce this position through BIFW2026, which goes beyond being a runway for presenting the latest collections. It serves as a hub of inspiration, an exchange of creative perspectives, and a platform for driving contemporary culture under the concept 'TH-nomenal Extraordinary – Lead the Culture, Wear the Future.', ready to showcase the potential and excellence of Thai fashion to an international audience. Each show goes beyond simply presenting fashion collections; it conveys the designers' visions, identities, and cultural power through contemporary design, while creating a fashion experience that goes beyond the conventional runway format. "This year, Siam Paragon continues to position BIFW2026 as an important platform for reflecting the potential and creativity of the Thai fashion industry to a global audience. It reinforces Siam Paragon's role as a World Class Fashion Destination, ready to elevate Bangkok as one of Asia's key fashion destinations while driving the Thai fashion industry forward with strength and sustainability."
Ekawit Chaiwaranurak, Assistant Managing Director, Head of Siam Center and Siam Discovery Business Unit, added: "At Siam Center, we are continuing our collaboration with Epson Thailand for the third consecutive year to support learning and the production process. We firmly believe that the creativity emerging today can grow into an important driving force for the Thai fashion industry of tomorrow. 'Visionary Stage' is therefore more than a fashion platform. It is a space of opportunity where young designers from across the country can experiment, express their identities, and reinterpret the unique identities of their respective regions through contemporary design. Under the concept 'NEXT TH-PHENOMENON,' we want to see the next wave of Thai fashion talent given the space to showcase their potential and confidently take their work onto the global stage.
"At Siam Discovery, we see fashion as an experience of discovery—not simply about following trends, but about creating a space where everyone can experiment, seek inspiration, and define their own style. Through SIAM DISCOVERY FASHION REVOLUTIONARY 2026, we present fashion from diverse perspectives, ranging from global brands and new collections to emerging Asian brands to watch, making Siam Discovery a destination where everyone can discover something new and enjoy fashion in their own way."
"Bangkok International Fashion Week 2026" (BIFW2026) presents a series of highlights designed to unveil the potential of Thai fashion as a global creative powerhouse across three key dimensions:
SIAM PARAGON: THE GLOBAL LANDMARK
Siam Paragon will transform into an iconic grand runway, showcasing the potential and excellence of Thai fashion through 10 powerful shows by 10 leading Thai designers and brands: 27 FRIDAY, 37°c Thirty-seven degrees Celsius, CHATO, FLYNOW, ISSUE, MERGE, NAGARA, PAINKILLER Atelier, POEM, and VVON SUGUNNASIL, taking place from 8-11 October 2026 at Parc Paragon, Siam Paragon.
Bringing together distinctive and diverse perspectives on fashion, the shows will be presented under the concept "TH-nomenal Extraordinary – Lead the Culture, Wear the Future." The collections will express the creative power of Thai fashion through visions that reflect cultural identities and perspectives on the future, demonstrating the ability of Thai designers to create distinctive work capable of making an impact on the international fashion scene.
The 10 grand runway shows will go beyond presenting each brand's latest collections. They will provide a platform for designers to express their identities and visions through contemporary design, creating an experience that transcends traditional fashion show format while reflecting the power of fashion. Simultaneously, BIFW2026 reinforces Siam Paragon's role as a Global Landmark, ready to elevate Bangkok as one of Asia's key fashion destinations.
SIAM CENTER: VISIONARY STAGE – THE NEXT TH-PHENOMENON
Meanwhile, Siam Center, The Ideaopolis, the city of trend-forward ideas, continues to support the creative power of the new generation through "Bangkok International Fashion Week 2026 – Visionary Stage at Siam Center," taking place from 1-4 October 2026 at Atrium 2, G Floors, Siam Center
The platform provides young designers with an opportunity to showcase their potential through fashion and design that reflects creativity, identity, and stories from diverse regions across Thailand under the concept "NEXT TH-PHENOMENON"—the next wave of creative Thai power transformed into world-class fashion design.
This year, the initiative brings together talent from 13 universities and institutions across Thailand, including Bangkok University, Khon Kaen University, Chulalongkorn University, Chanapatana International Design Institute, Chiang Mai University, Thammasat University, Rajamangala University of Technology Phra Nakhon, Mahasarakham University, Suan Sunandha Rajabhat University, Udon Thani Rajabhat University, Srinakharinwirot University, Rajamangala University of Technology Srivijaya Songkhla, and Prince of Songkla University, together with three Thai designer brands: Keira Selbe, Sleeping Cloud, and Tao Thong Dam x Mohhomphrae / Heritage / Kanhom. Together, they reinterpret Thai fashion through a new-generation perspective, connecting local wisdom, culture, and ways of life from different regions with contemporary design.
SIAM DISCOVERY: SIAM DISCOVERY FASHION REVOLUTIONARY 2026
Another exciting dimension comes from Siam Discovery, The Exploratorium – The Biggest Arena of Lifestyle Experiments, which presents fashion through the lens of discovery and lifestyle experimentation with "SIAM DISCOVERY FASHION REVOLUTIONARY 2026," taking place on 6 October 2026 at G Floor, Siam Discovery.
Siam Discovery will be transformed into a runway of discovery, showcasing standout seasonal collections, powerful silhouettes, and trends shaping contemporary fashion through distinctive and unexpected styling.
A key highlight is Discovery Selection, a curated space featuring distinctive, trendsetting fashion and lifestyle brands from around the world, inviting visitors to discover something new. Highlights include the latest collection from DAMSON MADDER, which offers a fresh interpretation of the British countryside, and ADERERROR, presenting its "TIME AFTER TIME" concept inspired by pottery and ceramics, expressed through distinctive silhouettes and unique item pairings that create intriguing proportions. Other brands include OPEN YY, AJOBYAJO, and ANDERSSON BELL, among others.
Siam Discovery also reinforces its role in introducing Thai fashionistas to new brands through a curated selection of Vietnamese fashion brands brought to Bangkok by House Of Aren, adding further diversity to the fashion landscape. The selection brings together Vietnamese brands that express identity through fashion, confidence, and creativity, empower women's energy to shine limitlessly, including BONJOUR and FIG&TONKA, each offering distinctive concepts and perspectives on fashion.
Get ready for the fashion phenomenon of the year, "Bangkok International Fashion Week 2026," taking place this October:
- Visionary Stage at Siam Center: 1–4 October 2026
- SIAM DISCOVERY FASHION REVOLUTIONARY 2026: 6 October 2026
- Siam Paragon Bangkok International Fashion Week 2026: 8–11 October 2026 at Parc Paragon, Siam Paragon
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source: Siam Paragon